Myriad Connect’s GM, Fabien Delanaud, recently spoke to Brainstorm on Enterprise Mobility and the role of mobile technology in the workplace.
Mobile in the Enterprise
Mobile in the enterprise is helping drive business transformation by improving efficiencies, increasing productivity, driving down the cost of operation and enabling real-time access to information anywhere, at any time. It the consumerisation of IT and the dramatic impact mobile technology has had on our everyday lives that is responsible for accelerating the adoption of mobile for business – so, to a large extent, smartphone users are responsible for driving enterprise mobility across businesses. For organisations this transformation is being led by corporate IT as the enabler, helping keep the workforce productive and connected.
IT as the Enabler
Where developing robust portable infrastructure and suitable supporting software may have been challenging for IT teams working to enable remote working in the past, the challenge now more often centres around what mobile apps or services to develop to empower users on the go. Especially when these users expect mobile applications at work to offer the same ease of use and intuitive user experience they are used to on personal devices.
This has seen enterprises and their IT teams challenged to put user needs and expectations at the core of mobile in the business, to help drive adoption of the technology across the organisation. Along with the development of user-centric mobile technology solutions, it is also critical for IT teams to understand business objectives and see mobile as an enabler for helping to improve the way something is done.
Successful implementation of mobile initiatives will therefore involve understanding how to deliver against business objectives, while understanding the needs of smartphone and other cell phone users – matching what will drive value for these employees with commercially driven objectives. However, in delivering mobile solutions to the workforce, IT needs to be looking at a spectrum of technologies. Although the adoption of smartphones has been swift and continues on an upward trend, employees on the move may not always have access to data. In some cases this may be because infrastructure may not be in place in all geographic regions, or it may be cost prohibitive for these employees to be constantly connected.
Mobile Services with USSD
In addressing this challenge, technology already extensively used throughout Africa today, Unstructured Supplementary Services Data (USSD), should form part of any IT team’s mobile strategy in South Africa. USSD is a communication technology that is used to transfer data between mobile devices and a network in a safe, secure and temporary manner. The core benefit of USSD is that it doesn’t rely on data to operate. In South Africa, USSD is commonplace in the enterprise, particularly in cases requiring simple, highly secure peer-to-peer connections. USSD is free for an employee and rather inexpensive for businesses to set up and run, making the technology a simple and cost effective way of communicating with customers and a critical technology for IT teams looking to empower their whole workforce.
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