Features Click on each feature to find out more
A multi-channel Mobile Engagement solution
182 characters, session-based, interactive navigation, free of charge
160 characters, Wap-Push enabled, save and forward
Multi-channel interaction (Call, SMS, USSD), SIM based applet, interactive navigation
Binary SMS, Link to URL, multimedia content and app download
Text-to-speech, DTMF, IVR, inbound or outbound, call-to-action triggering for subscribers that cannot read
A Scalable and Flexible Campaign Manager
Easy and transparent mobile network integration, based on license fees (identified as OPEX), database is stored in-house
Managed service, pay-as-you-grow subscription pricing, built-in scalability and redundancy, anywhere access, 3rd parties simplified integration
Engage with your subscribers with out-of-the box campaign templates
Send promotional messages and alerts to as many contacts you have in your base
Use incentive voting polls to boost accuracy & engagement
Link to page
Maximize your revenue by sending message with interactive links to boost pass and option purchase
Nurture loyalty by sending coupons to your customers that can be redeemed in shops
Thanks to recognized software expertise and deep knowledge of MNO needs, Myriad’s user-friendly campaign wizard enables the best setup and orchestration of campaigns to promote offerings and monetize them in 5 easy-to follow steps.
Myriad Campaign+ enables telecom operator to start campaigns now or schedule them later. Recurrence can also be set in order to program campaign frequency. Scheduling and recurrence options:
- Start date
- End date
- Every day
- Every week
- Every month
Myriad Campaign+ relies on Approval and Publication workflow. Both workflows are flexible and customizable in order to fit to any MNO requirements.
Draft/Returned, Submited, Reviewed, Approved
Inactive, Scheduled, Ongoing/Suspended, Finished
User profiling is a critical factor for promotion and monetization. It enables MNO to increase revenues by optimizing the transformation rate while reducing churn and costs. Myriad Campaign+ features 2 options:
Centralizing the profiling tool in-house
Selection of who to reach according to criteria such as:
- Prepaid/post-paid user
- Account balance
- Time of the day
- Social category
- Roaming or not
Rely on Myriad’s Big Data and Data mining specialist partners
For Geolocation, MNOs can either send targeted content to user depending on last location, or choose to work with a geolocation specialist who provides geolocated events.
Myriad Campaign+ is flexible and scalable enough to use 3 types of geo-targeting
At Any Time Interrogation 'ATI'
Based on last user location “Cell ID”, we can send targeted content.
Location Based Services 'LBS'
Campaign+ can be integrated with MNO LBS system to send targeted offers in a specific area.
Geo Location Pure Players
In collaboration with geolocation pure players who collect information from vendor’s call traces.
- IMSI (Subscriber)
- IMEI (Handset)
The most important aspect of running any marketing campaign is finding a way to measure its performance. Without measurable results, MNO risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns that do work. Myriad Campaign+ features a complete Reports & Stats section that enables telecom operator to view the following KPIs:
- Campaigns by state
- Delivery progression
- Success and failure rates
- Response Rate
- Click-through Rate