Positive impacts of the USSD channel

This Wednesday, July 13, 2022 was held in Abidjan, in the prestigious Sofitel Abidjan Hotel Ivoire, a high-level meeting, the2nd session of the Myriad Connect & Meet. An event intended as a framework for exchange, information and promotion of digital transformation via USSD.

Banks, insurance companies, public enterprises, cell phone operators, administrations and governmental organizations were all welcomed by Myriad Connect to attend this conference led by eminent personalities.

Leaders in digital transformation shared the success of the USSD digital services they have launched, their impact on their business, on the customer experience and on African communities.

The event was organized by Myriad Connect, in partnership with the French Embassy and Business France, to highlight the new regulations governing the USSD channel, which now enable companies of all sizes and in all sectors to acquire a USSD code directly, without having to go through a mobile operator. The Autorité de Régulation des Télécommunications de Côte d'Ivoire (ARTCI ) has passed decree n° 2020-0597 of the ARTCIauthorizing companies to access the USSD channel in this way, with a view to facilitating people's access to essential digital and financial services.

Attended by over 60 people, this2nd edition of Myriad Connect & Meet was hosted by Joseph Oyetola, Head of Digital at Ecobank, Check Diarra, Marketing Director at LONACI, and Celestin Komenan, Business Development Director West Africa at Myriad Connect.

A common denominator held the thread throughout the meeting: The USSD Canal and its positive impacts.

As part of its digitalization strategy, Ecobank has launched *326# in Côte d'Ivoire, a USSD code that offers several possibilities, including starting the account opening process and access to several banking services without having to go anywhere. A strategy that has borne fruit, as these services via USSD are deployed in several other countries in the sub-region.

LONACI launched its digital services via USSD: *590#. A code that lets you access betting from your phone, without an Internet connection, without having to go anywhere, and in complete confidentiality.

The presentations highlighted all the positive impacts of the digitalization of these companies' services via USSD. A significant positive impact on their sales, and therefore their growth.

https://twitter.com/edithbrou/status/1547168125132627969

Celestin Komenan, for his part, shared the various benefits of using USSD for companies, customers and users: stories, developments that have enabled companies and African communities to experiment with new beautiful experiences.

Codes, digital services, but beyond all that, a totally revolutionized customer experience since the advent of this technology over a decade ago, but whose advantages are still relatively unknown to the public. Time savings, money savings, comfort, confidentiality, optimal accessibility of services for users: university enrolment, payment of taxes, betting, voting, access to data for certain technical and logistical services, and infinite other possibilities, all without having to go anywhere.

The presentations attracted a great deal of interest from the guests, most of whom expressed their willingness to use the USSD channel as part of their digitalization project. As always, Myriad Connect is committed to supporting them in their efforts to positively impact the economic growth of Côte d'Ivoire and the African continent, through the promotion of financial inclusion, among other levers.

Myriad Connect would like to thank all its press partners, companies, institutions and personalities who attended the event.

We look forward to seeing you soon for another session of Myriad Connect & Meet.

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