Following the partnership signed between MTN Cameroon and Myriad Connect in 2022, MTN Business teams have chosen to develop a value proposition focused on the USSD channel for their customers and prospects in the corporate market.

The Yaoundé and Douala teams also benefited from an information and training workshop led by the Myriad Connect teams in charge of French-speaking Africa, notably Célestin KOMENAN and Joël NDJODO.

The added value of the USSD channel as a powerful lever for the financial inclusion of people and businesses in Africa was discussed. With USSD, the customer experience is enhanced, and market potential and size increase. 

In this way, new transactions are generated for all players wishing to launch their digital services via USSD, such as financial institutions, lotteries, sports and pari-mutuel betting, and the public sector (education, taxation, health, security, transport).

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