Business Today features HF Group Whatsapp Banking Goes Live
HF Group has unveiled a new banking solution that would offer customised mobile banking services to its customers on Whatsapp, effectively becoming the first bank in the region to commercially go live with this product.
“The implementation allows customers to interact with the bank through WhatsApp for functions such as virtual account opening, funds transfers, loans, bill payments and goods purchases, among other services.
‘’A highly popular messaging platform with millions of active users in Kenya, WhatsApp unlocks an opportunity for us to offer our customers a more personal, intuitive and efficient way to engage with them on chat. This capability we are pioneering enables HF’s customers to manage their banking needs within their WhatsApp chat with the same efficiency as services obtained at our branches and other digital banking platforms. Customers can simply add HF’s WhatsApp phone number to begin a secure Chat Banking session,’’ said HF Group Chief Executive Robert Kibaara.
To subscribe to this service, customers are required to save the bank’s WhatsApp phone number – meaning access to the chat is granted on an individual and personalised basis.
Combining this powerful and interactive platform with Artificial intelligence (AI) enables businesses to scale their offerings to keep abreast with customer changing preferences. AI makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.”
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