For MNOs proactive monitoring of customer inactivity, low credit balances or % drop in average revenue per user (ARPU) over a certain period, (or any metric which is used to estimate potential to churn) can help identify customers at risk of churn.
Personalised offers can be sent to these customers to drive revenue generation and increased ARPU and keep them on network.
Promotional campaigns that are triggered by a low customer balance or failure to renew a service, provide the opportunity to deliver a promotional offer to drive revenue generation and increased average revenue per user (ARPU).
However, proactively monitoring customer inactivity, low credit balances or % drop in ARPU over a certain period, (or any metric which is used to estimate potential to churn) can help identify customers at risk of churn. Personalised offers can be sent to these customers to then keep them on network.