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Mobile First Campaigns

Myriad Connect is trusted partner helping Mobile Network Operators to build more profitable and personal relationships with their subscribers through the delivery of mobile first engagements.
 
Myriad Connect’s products and services enable targeted and contextual marketing to drive revenue generation, enhance customer experience and nurture a more engaged and loyal subscriber base.

Mobile First Campaigns
Drive revenue for mobile network operators
Drive Revenue Generation
Deepen subscriber loyalty for mobile network operators
Deepen Subscriber Loyalty
Improve upsell & cross-sell conversation rates
Improve Upsell & Cross-sell Conversation Rates
Enhance customer experience for mobile network operators
Enhance Customer Experience
Reduce Churn

Empowering marketers to create contextual & highly targeted promotional campaigns

Myriad Connect’s end-to-end Campaign Management tool, Campaign +, is designed specifically to help increase ROI and the effectiveness of marketing campaigns for mobile network operators. Myriad Connect’s tool facilitates intelligent segmentation of your subscriber base, initiates contextual triggers and provides extensive analytics on campaign performance, to ensure that marketing communications evolve to deliver personalised and relevant engagements.

In today’s competitive landscape it is essential to deliver more targeted, timely and contextually relevant engagement with customers to drive revenue generation and cut-through in the market. Myriad Connect enables brands and mobile network operators (MNO) to monetise every touch point in their customer or subscribers’ journey.

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Drive Interactive Subscriber Engagement
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Create Targeted, Contextual Campaigns
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Analyse & Optimise Campaigns

Myriad Connect enables enterprises to create, deliver, manage, monitor and improve campaigns through the delivery of personalised, real-time, relevant engagements.

Post Call Interaction
Post Call Interactions
Myriad Connect's services help drive revenue generation by empowering network operators to interact with subcribers in real-time, post-call or top-up, when subscribers are actively engaged on their mobile phone.
Switch On & Back on Network Interactions
Switch On Interactions
Myriad Connect's Switch On service can help dramatically reduce churn by driving interaction with subscribers returning to network by initiating a trigger for the delivery of real-time campaign execution.
Location-based Services
Point of Interest Locator Interactions
Point of Interest Locator empowers MNOs to use a subscriber’s location to send contextual, highly targeted campaigns to promote near-by mobile money shops, retailers and brands.
Low Balance & Inactive Subscriber Interaction
Low Balance & Inactive Subscriber Campaigns
Myriad Connect's service helps drive revenue generation by initiating the delivery of campaigns based on subscriber balance or inactivity.

Campaign + Features

Multi-Bearer Support
Multi-Bearer Support
A multi-channel Mobile Engagement solution
  • USSD
    182 characters, session-based, interactive navigation
  • SMS
    160 characters, save and forward
Cloud Hosting
Cloud Hosting
A Scalable and Flexible Campaign Manager
  • Cloud
    Managed service, pay-as-you-grow subscription pricing, built-in scalability and redundancy, anywhere access, 3rd parties simplified integration
4 Campaign Types
3 Campaign Types
Engage with your subscribers with out-of-the box campaign templates
  • Broadcast
    Send promotional messages and alerts to as many contacts you have in your base
  • Link to page
    Maximise your revenue by sending message with interactive links to boost pass and option purchase
  • Survey
    Use incentive voting polls to boost accuracy & engagement
5-Step Campaign Creation Wizard
5-Step Campaign Creation Wizard
Thanks to recognised software expertise and deep knowledge of MNO needs, Myriad’s user-friendly campaign wizard enables the best set-up and orchestration of campaigns to promote offerings and monetise them in 5 easy-to-follow steps
Campaign Scheduling
Campaign Scheduling
Myriad Campaign+ enables mobile operators to start campaigns now or schedule them later. Recurrence can also be set in order to program campaign frequency.
Approval & Publication Workflow
Approval and Publication Workflow
Myriad Campaign+ relies on Approval and Publication workflow. Both workflows are flexible and customisable in order to fit to any MNO requirements
  • Approval Workflow
    Draft/Returned, Submitted, Reviewed, Approved
  • Publication Workflow
    Inactive, Scheduled, Ongoing/Suspended, Finished
User Profiling
User Profiling
User profiling is a critical factor for promotion and monetisation. It enables MNOs to increase revenue by optimising the transformation rate while reducing churn and costs. Myriad Campaign+ features 2 options:
  • Centralising the profiling tool in-house
    Using factors like Prepaid/post-paid user, Account balance, Time of day, social category etc.
  • Rely on Myriad’s Big Data and Data mining specialist partners
    For Geolocation services, MNOs can either send targeted content to users depending on last location, or choose to work with a geolocation specialist who provides geolocated events.
Reports and Stats
The most important aspect of running any marketing campaign is finding a way to measure its performance. Without measurable results, MNOs risk wasting money on ineffective campaigns while missing out on easy opportunities to maximise the campaigns that do work. Myriad Campaign+ features a complete Reports & Stats section that enables mobile operators to view the following KPIs:
  • Campaigns by state
  • Delivery progression
  • Success and failure rates
  • Response rate
  • Click-through rate