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Point of Interest Locator Interaction

Point of Interest Locator (POI) empowers MNOs to use a subscriber’s location to send contextual, highly targeted campaigns to promote near-by mobile money shops, retailers and brands.

Reselling the feature to operator’s enterprise customers to enable location-based mobile campaigns will also help generate new revenue streams for the operator.

Location-based Services
Location-based Services
Location-based Services
Provide location-based services to subscribers, regardless of mobile device or data connection - reaching 100% of your customer base
Instant Access to Promotions
Enable instant access to the best promotions in a subscriber's location and initiate upset or cross-sell opportunities
Third Party Campaigns
Third-party Promotion Campaigns
Promotion campaigns to target users based on their location can be sold to any enterprise, street vendor or retailer

Location-based Marketing

Location-based marketing has the potential to not only help revolutionise customer experience, but also help operators to effectively target subscribers based on their location and context.

Mobile Money Shop Promotion
Mobile Money Shop Promotion
Send subscribers details of the nearest mobile money shops and encourage greater spending with special promotional offers if they visit their nearest store.
Retail Partner Promotions
Retail Partner Promotion
Establish new revenue streams by enabling location-based marketing for selected retail partners. Retail partners will pay to have their stores or services promoted to subscribers, based on their proximity to a retailer’s store.
Registration and Management
Enable registration and management of mobile money agents, retailers and informal traders through Myriad Connect’s tool for easy provision of point of interest and location-based services.

Targeting subscribers, in real-time, based on their location facilitates the delivery of contextual, relevant engagements that will drive greater responses and revenue generation.

Location-based Engagement

Point of Interest Locator Interactions
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  • Enabling Location-based Services for subscribers, regardless of mobile device or data connection – to reach100% of the customer base
  • Enabling instant access to the best promotions in a subscriber’s location and initiating upsell or cross sell opportunities to drive revenue generation
  • Promotion campaigns to target users based on their location can be sold to any enterprise, street vendor or brick-and-mortar retailer
  • Enterprise and retail partners can register and be managed via USSD