Interact with a subscriber in real-time, post-call or top-up, when they are actively engaged with their mobile phone. This provides the unique opportunity to initiate a more meaningful engagement, where a personalised and relevant message can be delivered, based on the customer’s context and past purchase behaviour – driving better responses and increased revenue generation.
Interacting with a customer while they are actively engaged with using their mobile device, provides the unique opportunity for a brand to initiate a more meaningful engagement.
In real-time, the customer will be more likely to respond and a more personalised and relevant message can be delivered, based on the customer’s context and past purchase behaviour.
A real-time interactive USSD session also drives the customer to complete an action and continue upsell or cross sell initiatives during the live engagement.