Retaining loyal subscribers, is a continuous struggle for network operators, as subscribers switch between networks following the latest promotional offers. However, there is a significant opportunity for operators to take ownership of the subscriber and establish on ongoing relationship with them with Myriad Connect's Switch On Interaction; instead of pursuing costly marketing campaigns to attract subscribers back to network.
A subscriber returning to network will initiate a trigger for the delivery of real-time campaign execution. The promotion delivered will be based on previous purchase behaviour, to ensure the delivery of a relevant and targeted offer.
Subscribers returning to network will initiate the delivery of a real-time engagement with a personalised, targeted offer to keep the subscriber on network. The delivery of personalised, appropriately timed engagements, will increase the chances of success and drive increased life time revenue.
Spend can also be redirected from costly marketing campaigns used to attract subscribers back to network and can instead be used to more effectively retain customers.
A real-time interactive USSD session also provides the flexibility to offer the customer a promotion with a selection of choices more likely to meet their specific needs.
