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Campaign Management Tool - Campaign +

Build more profitable and personal relationships with subscribers through the delivery of targeted and contextual marketing initiatives to drive revenue generation, enhance customer experience and nurture a more engaged and loyal subscriber base.

Mobile First Campaigns

Myriad Connect’s end-to-end Campaign Management tool is designed specifically to help increase ROI and the effectiveness of marketing campaigns. Myriad Connect’s tool facilitates intelligent segmentation of your subscriber base, initiates contextual triggers and provides extensive analytics on campaign performance, to ensure that marketing communications evolve to deliver personalised and relevant engagements.


Campaign + Features

Multi-Bearer Support
Multi-Bearer Support
A multi-channel Mobile Engagement solution
  • USSD
    182 characters, session-based, interactive navigation
  • SMS
    160 characters, save and forward
Cloud Hosting
Cloud Hosting
A Scalable and Flexible Campaign Manager
  • Cloud
    Managed service, pay-as-you-grow subscription pricing, built-in scalability and redundancy, anywhere access, 3rd parties simplified integration
4 Campaign Types
3 Campaign Types
Engage with your subscribers with out-of-the box campaign templates
  • Broadcast
    Send promotional messages and alerts to as many contacts you have in your base
  • Link to page
    Maximise your revenue by sending message with interactive links to boost pass and option purchase
  • Survey
    Use incentive voting polls to boost accuracy & engagement
5-Step Campaign Creation Wizard
5-Step Campaign Creation Wizard
Thanks to recognised software expertise and deep knowledge of MNO needs, Myriad’s user-friendly campaign wizard enables the best set-up and orchestration of campaigns to promote offerings and monetise them in 5 easy-to-follow steps
Campaign Scheduling
Campaign Scheduling
Myriad Campaign+ enables mobile operators to start campaigns now or schedule them later. Recurrence can also be set in order to program campaign frequency.
Approval & Publication Workflow
Approval and Publication Workflow
Myriad Campaign+ relies on Approval and Publication workflow. Both workflows are flexible and customisable in order to fit to any MNO requirements
  • Approval Workflow
    Draft/Returned, Submitted, Reviewed, Approved
  • Publication Workflow
    Inactive, Scheduled, Ongoing/Suspended, Finished
User Profiling
User Profiling
User profiling is a critical factor for promotion and monetisation. It enables MNOs to increase revenue by optimising the transformation rate while reducing churn and costs. Myriad Campaign+ features 2 options:
  • Centralising the profiling tool in-house
    Using factors like Prepaid/post-paid user, Account balance, Time of day, social category etc.
  • Rely on Myriad’s Big Data and Data mining specialist partners
    For Geolocation services, MNOs can either send targeted content to users depending on last location, or choose to work with a geolocation specialist who provides geolocated events.
Reports & Stats
The most important aspect of running any marketing campaign is finding a way to measure its performance. Without measurable results, MNOs risk wasting money on ineffective campaigns while missing out on easy opportunities to maximise the campaigns that do work. Myriad Campaign+ features a complete Reports & Stats section that enables mobile operators to view the following KPIs:
  • Campaigns by state
  • Delivery progression
  • Success and failure rates
  • Response rate
  • Click-through rate